ecoATM Press & Media

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CHELSEA FC TEAMS UP WITH ECOATM TO REDUCE ELECTRONIC WASTE

  •  ecoATM is a trusted leader in reducing electronic rubbish and finding value in used electronics
  • Campaign with Chelsea FC to raise awareness around electronic waste 

Chelsea FC and ecoATM are today launching a short-term partnership to raise awareness on how to reduce electronic waste, as ecoATM expands their offering in the UK and mainland Europe.

ecoATM provides a convenient and responsible way for consumers to trade in pre-owned smartphones for instant payment, with the assurance that the devices will be recycled or reused. The company was launched in the USA in 2009 and is comprised of over 4,400 kiosks to date, across 48 states, the UK, Germany and France.

The goal is to not only provide a fast and secure selling process, but to also keep harmful and toxic materials out of the environment by finding new homes for these devices. With around 125 million phones estimated to be languishing unused (four for every household) in the UK, ecoATM is a fiscally friendly answer to the problem of unwanted smartphones and growing levels of electronic rubbish.

The collaboration will see the club and the US brand work together to raise awareness of ecoATM’s smartphone trading service and the importance of recycling and reusing these devices. The campaign will be led through the Premier League club’s digital and social channels, using content filmed with three Chelsea men’s players – Tammy Abraham, Antonio Rudiger and Ben Chilwell.

The content humorously puts the Chelsea players’ green credentials to the test, with each player hooked up to a lie-detector machine and posed a series of questions around their own recycling habits, designed to find out who is ‘The Greenest Blue’.

Guy Laurence, Chelsea FC CEO said: ‘We are pleased to be working with ecoATM on this exciting collaboration. This unique business clearly shares our passion for innovation and social responsibility, and we are confident that a short term partnership with Chelsea FC will be hugely beneficial to them, as they look to expand across the UK and into international markets.’

‘This is yet another successful example of our new media proposition, enabling brands to collaborate with the club on short-term tactical media campaigns, with all content ideated and produced by our award-winning creative and production teams’

Dave Maquera, ecoATM CEO said: ‘ecoATM is excited to be collaborating with Chelsea FC to educate consumers on the importance of reducing electronic waste as we continue to expand throughout the UK and Europe. Chelsea FC believes in our mission of keeping harmful toxins out of landfills and finding new life for devices. We look forward to making a positive impact together.’

Gazelle rebrands as ecoATM

Phone recycler strengthens commitment to eliminating electronic waste

LONDON, 19 September 2019 – Gazelle today announced a rebranding in the UK to reflect its alignment with parent company ecoATM in the United States and newly installed kiosks in Germany, as it continues to expand and position itself as the pioneer of reCommerce globally.

The rebranding is also integral in driving forward its mission to keep devices out of landfills and protect the environment.

Consumers will see the new branding on ecoATM's 30 kiosks across the UK from today. These kiosks provide a convenient and responsible way for consumers to trade-in pre-owned smartphones for instant payment at kiosks, with the assurance that the devices will be recycled or reused responsibly.

The UK was the first international market ecoATM expanded to in March 2019. With around 125 million phones estimated to be languishing unused (four for every household) in the UK, ecoATM is a green, fiscally-friendly answer to the problem of unwanted smartphones and growing levels of electronic waste.

About ecoATM in the UK: ecoATM kiosks reduce electronic waste and find value in used electronics. The kiosks are simple to use, efficient, and provide instant payment for smart recycling. Whether your old device is outdated, broken or simply unused, a trip to an ecoATM kiosk can aid both your bank balance and the environment. Learn more about ecoATM in the UK at www.ecoatm.com

About ecoATM Gazelle in the US: In the US, ecoATM was launched in the USA in 2009, and, since its inception in the US market, has diverted over 22 million devices from landfill. The US activity to date comprises over 4,000 kiosks across 48 States. Learn more about ecoATM in the US at www.ecoatm.com

ecoATM is coming to Germany: dispose your old mobile phone in an environmentally friendly way and receive a countervalue

Phones that are not needed anymore will be processed for reuse or recycling; as part of a cooperation with MediaMarkt [smartphone] owners will receive a voucher in the amount of the calculated equivalent value

 Munich, September 18, 2019 – As of now there is a faster and easier way to do something good for the environment and receive a countervalue for smartphones that are no longer needed or damaged. This is made possible by ecoATM, the US based pioneer of new recycling and disposal concepts for smartphones. The company offers consumers a comfortable and responsible way for disposing of used mobile phones. As part of the launch in Germany, ecoATM cooperates with MediaMarkt. Ten Media Markets in Bonn, Dusseldorf, Erding, Eschweiler, Ingolstadt, Cologne, Landshut, Munich and Rosenheim take part in the initiative that’s piloting for the next six months.

With the ecoATM kiosks we now expanding our service offer with a practical and sustainable alternative to dispose of old mobile phones professionally and receive a voucher in the amount of the calculated equivalent value,” explains Sonja Moosburger, Managing Director of MediaMarktSaturn’s innovation unit N3XT.

Where to put the old mobile phone?A new smartphone is always a reason for joy: new features, new design, new possibilities. At the same time, the old one ends up in the drawer for the time being or is thrown away with the (special) waste immediately. According to a Bitkom study from 2018, nearly 124 million old devices lay around unused in German households at the moment. An enormous potential – in both ways. As drastic as the effects on the environment would be if the heavy metals, rare earths and other substances contained in mobile phones were to end up in nature, as significant are the values still contained. If it even concerns completely functional devices, it is the practical value that is literally "left behind" here."

The problem of mobile phones that are not longer needed is not new – but it remains unsolved. With our concept we aim to contribute keeping the devices usable as long as possible and ensure a safe recycling at the actual end of the product's lifecycle. In Germany, we see a huge potential: There are many devices in circulation and Germans are said to be very eco-minded," explained Nick Buckland, General Manager International Operations at ecotATM.

The idea: protect the environment, continue using mobile phonesAnd this is how the idea works: Users bring their old mobile phone to the kiosk and enter its brand, model and condition. The kiosk determines the adequate equivalent value on the basis of an extensive data base as well as further parameters. When accepting the offer, consumers immediately receive the calculated countervalue in the form a MediaMarkt voucher. The whole process just takes a couple of minutes.

Entering manual details of the brand and condition of a device, customers can also receive preliminary offers. That is convenient for all customers who do not have their old mobile phones at hand but are still interested in an offer.

Beware of hazardous: mobile phones do not belong in the garbage
This brings a concrete advantage for all owners of old smartphones. But it is not just them who benefit, the environment is also one of the winners. Depending on the conditions, the delivered devices will be refurbished for reuse or professionally dismantled and recycled. This ensures that no hazardous will find a way into the environment by carelessly disposed mobile phones. What's more, fully functional devices can be used in a more sustainable way and the product life cycle extends tremendously

Since almost a decade, ecoATM is active in the US and recently also in the UK. All in all, more than 22 million mobile phones have been reused or recycled.

The new kiosks are available in the following MediaMarkt branches in Germany:

  • Bonn (Friedenspl. 1, 53111 Bonn)
  • Düsseldorf (Metro-Straße 16, 40235 Düsseldorf)
  • Erding (Johann-Auer-Straße 2, 85435 Erding)
  • Eschweiler Auerbachstraße 30, 52249 Eschweiler)
  • Ingolstadt (Eriagstraße 28, 85053 Ingolstadt)
  • Köln (Hohe Str. 121, 50667 Köln)
  • Landshut (Gaußstraße 1, 84030 Landshut)
  • München-Haidhausen (Einsteinstraße 130, 81675 München)
  • München-Solln (Drygalski-Allee 31, 81477 München)
  • Rosenheim (Georg-Aicher-Straße 6-10, 83026 Rosenheim)


About ecoATM
ecoATM is the pioneer of new recycling and disposal concepts for smartphones. The company was founded in the USA in 2009, and, since its entrance in the US market, the company has diverted over 22 million devices from landfill. ecoATM offers a comfortable and responsible way to dispose of their used smartphones for reuse or recycling and to receive an equivalent value instantly.ecoATM's US activity to date comprises over 4,000 kiosks across 48 states, in the UK there are 30 kiosks. Besides a US store to sell certified pre-owned devices, ecoATM runs an online shop under the name Gazelle. More information can be found on ecoatm.com and gazelle.com.

ecoATM Press Contact:

Christoph Janeba
Sr. Dir. Business Development and Strategic Accounts Europe
christoph.janeba@ecoatm.com

Ewa Krzeszowiak
PR Agentur in Germany:FleishmanHillard Germany GmbH
ewa.krzeszowiak@fleishman.com
Telefon: +49 (0)211 54 087 725

Gazelle Launches UK Self-Service Kiosks for Recycling and Reusing Old Phones

Payment-for-handset kiosk which stormed the US brings its sustainable and instant service to the greater UK market.

LONDON, 20th March 2019 –  Gazelle, the pioneer of reCommerce that has diverted over 19 million phones and counting from entering landfill in the US, today expanded internationally with the introduction of 18 new kiosks in the UK. Based predominantly in supermarkets and shopping centres across London and the Midlands, with more installations planned in the near future, the new kiosks from Gazelle will offer UK customers a convenient trade-in service with immediate payment, and the assurance that the devices will not contribute to ‘e-waste’ or end up in landfill.

“Gazelle is about instant reward for both its customers and the environment,” explained Yanyan Ji, SVP of Marketing at Gazelle. “With no salesperson and no wait – you receive funds, on the spot, for the devices that you no longer use, while simultaneously reducing the scourge of electronic waste.”

Gazelle, together with parent company, ecoATM, LLC headquartered in San Diego, Calif., has diverted over 19 million devices from landfill in the US. This success has centred around offering a fair price for consumers’ pre-owned devices and certifying them for resale, either through the Gazelle.com marketplace, or to wholesale buyers, refurbishers and recyclers.

In preventing so many phones from ending up in landfill, Gazelle has had the equivalent positive impact on the environment as removing over 2,500 cars from the road or planting over four million trees around the world. It is this stellar environmental record, millions of happy customers in the US and a successful pilot scheme in the Midlands, which has led the company to expand further into the UK.

“We have provided this widely popular service to millions of customers in the US for over a decade,” said CEO Dave Maquera. “We are excited now to offer the same for customers in the UK, while protecting the environment on a global scale.”Device pricing is determined by the model, specific condition, memory capacity and value in the second-hand markets. Each phone is instantly and carefully evaluated using a unique machine vision system, electrical diagnostics, and artificial intelligence system all within the automated Gazelle kiosk.

For more information and pricing, please visit https://uk.gazelle.com/about Gazelle in the UK:

Gazelle kiosks reduce electronic waste and find value in used electronics. The kiosks are simple to use, efficient, and provide instant payment for smart recycling. Whether your old device is outdated, broken or simply unused, a trip to a Gazelle kiosk can aid both your bank balance and the environment. Learn more about Gazelle in the UK at https://uk.gazelle.com/